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The Story of Cahoots: Chapter One

We thought we’d start sharing the story of Cahoots.com to give you an idea of what our journey has been like and where we’re going.  We also thought we would do it a bit like an actual story book.

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Cahoot’s First Infographic: Reasons to Shop Local

We’re In Cahoots!

cahoots logo

What are we up to?

Our blog has been running for nearly two months now and we are getting closer and closer to launching Cahoots.com, so we thought we’d take a moment to let you know what’s up and what’s coming.  We don’t talk about it much, because we’re actually all about you. Here is what we mean by that:

We are building a website called ‘Cahoots’ at Cahoots.com.  Our goal is to make promoting yourself online less time consuming, more efficient, very organized, and more meaningful.  This website is being designed with small businesses, artisans, restaurants, musicians, funeral homes, dog walkers, pet sitters, lawyers, caterers and many other service professionals in mind.  These are the people and businesses that have to generate an ongoing stream of clientele.

With many jobs, once you’re hired you can stop looking for work.  With other types, such as a wedding photographer or caterer, the search is continuous, as people usually only hire you for one wedding!  So we’re shifting a large portion of the search to the consumer’s end so they can find and compare people without them even knowing they were applying for a job.  We”re also focused on short-form job applications that are quick and job matching. Why should a Cellist have to worry about SEO, scanning Craigslist, and constantly updating social networks when all they want to do is play music?  Running your own business or being self-employed is time consuming enough within itself. In Cahoots all you have to do is do your job, do it well, build relationships, and build your reputation.  As a consumer, all you have to do is know what you’re looking for (For Example, a Cellist for your wedding ceremony).

We are not building a directory, we are building a community.  The online communities that currently exist are either too niche, too exclusive, too busy, or too corporate.  They’re good at what they do, and we want to be good at what we do.  We are striving to enhance collaboration, exchange, organization of online space, and both B2B and B2C relationships.

We don’t talk about Cahoots.com much on our blog yet because:

  1. We’re developing a social business platform for people who  are looking to promote themselves and build relationships online.  We figured we would give people tips, inspiration, and insight rather than bombard them with technical jargon related to our development.  
  2. We want to build a great relationship with the online community.
  3. By focusing on content that may be of interest to our target market we are forced to research the subject ourselves.   This deepens our understanding of our target market in fantastic ways.
  4. We know that how our product ends up being used will emerge through it’s use.  We don’t want to make big claims or promises just yet. We’re staying supple, adaptable, and open to change.

Beginning next Monday, our blog is going to take on more structure and consistency and begin involving more people. We are committed to providing at least one post a day that will look something like this:

Mondays- We feature a post from a Guest Blogger/Writer.

Tuesdays- We feature a post on social media, small business, or professional tips.

Wednesday- We give an update on our development.

Thursday- We talk about relationships in business and communities.

Friday- A bit more visual, casual, and humorous.

Saturday– We will feature a small business or professional doing an awesome job.

Sunday- Surprise!

On Twitter @Cahootstweets we tweet useful articles, our own content, quotes, smallbiz news, and retweet the stuff we come across that deserves attention.

We have also started @cahootssub, an account dedicated specifically to scoping out content and tweeting calls for submissions.  Follow us if you’re interested in being featured.

We can be found on Facebook at http://facebook.com/cahootspage

We will be releasing our video content and Pinterest in conjunction with our launch.

If you would like to be invited to our beta site please go to Cahoots.com

Please do get in Cahoots with us!

Cah{o,o}ts

We’ve Hit Fifty

Our blog has received visits from people in over fifty different countries.

Our blog has received visits from people in over fifty different countries.

Cahoots.com hasn’t launched yet, but we’re pleased that our blog has received visitors from over fifty different countries since our start at the beginning of January.  Most of our visitors have been concentrated in countries where English is the dominant language, with the most being from Canada.  This is exactly what we expected as a Canadian start up with a blog written in English.  We are happy to see that we’re also reaching visitors from far away nations such as Ghana and Lithuania.  That’s the beauty of the internet.

Next Milestone: 100 Countries  Goal: By launch date

Cah{o,o}ts

@cahootstweets

The Winning Icon

We asked. You answered. We listened.

In our testing grounds we polled visitors to help us select the icon for Cah{o,o}ts:

Research

Over fifty percent of you chose A. So we are going with option A, the simplest one, with the rounded edge framing where applicable.  Here it is in high res 🙂

cahootslogo

If it were left up to us we probably would have gone with C, the second most popular choice, but there is something to be said for simplicity.  We truly believe that involving the online community in our development is the best way to create something of value for http://cahoots.com . We are not building this platform for ourselves, so your opinion matters.

Thanks for the help and check out our current poll !

Cah{o,o}ts

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