This is the blog of our startup website, cahoots.com. As a startup every landmark, small or large, stands out and needs to be noted and celebrated for it is these steps that form the staircase that leads to your ultimate goal. Today we are pleased that we have captured the attention of readers in over one hundred countries from Botswana to Bangladesh, Andorra region to Argentina, and small island nations such as the Maldives and the Faroe Islands. Most of our views have been concentrated in North America, but after some posts went viral we are also seeing hot spots in unanticipated regions such as Spain. Getting views from nations with high internet penetration rates is less challenging, so we are happy to see that we are reaching countries with lower internet penetration rates or strict censorship, such as China.
Thank you for reading our blog. We are going live at cahoots.com in less than two weeks and we had hoped we would hit the 100 mark before we launched. Please continue to read and take a look when we go live in June of 2013. We hope to hit 100 countries with our product far faster than we did with our blog!
Thanks for Reading,
Playing the Name Game
Ideas are a bit like wine, they improve over time. At the same time ideas require decisiveness and execution to bring them to life. Finding a balance between rumination and action is one of the trickiest skills to master as an entrepreneur. You have to know when to pounce and when to hold back. In the case of our name, it was worth the wait.
The concept for Cahoots was loosely born out of the idiom “You scratch my back, I’ll scratch yours.” This led to to the idea of backscratch.com. We even contacted the owners to determine whether or not they were interested in selling the domain backscratch.com. We’re really glad that they weren’t, because that was a terrible name for the platform we’ve built. We then proceeded to toy with a series of mediocre names before arriving at ‘Cahoots’.
‘Cahoots’ was a word that jumped out at us when browsing synonyms for words such as partnership, affiliation, and alliance. The sound of the word instantly appealed to us, though the definitions varied a bit:
“go cahoots, to share equally; become partners”– Dictionary.com
“Colluding or conspiring together secretly”– Google
“The sound an owl makes when it sneezes.”– urbandictionary.com
The first definition was the one that resonated with our vision. The earliest usage of the word can be traced back to 1829 as American slang derived from the French word ‘Cahute’ (Cabin).
We liked the word because it was:
- Sounds like it looks
- Familiar, yet uncommon
- A little bit fun and playful
Of course Cahoots.com was already taken, but it wasn’t being used. Fortunately, we were able to negotiate and acquire the domain. When it comes to names, there is always a sense of urgency with a project- we need a title to refer to, a brand to build, a name to Incorporate under, a domain to buy, keywords for SEO… At the same time it is tricky to change a name after it has been established, so you want to make sure you get it right. We think it was completely worth the patience.
By the end of this week you will see our landing page up at Cahoots.com.