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10 Reasons Business Cards Need a Social Network

rolodex

While there are many social networks and professional networking tools that have proliferated over the past ten years, business cards remain to be effectively disrupted by technology.  A business card unifies contact and other information into a condensed, easily shared format.  With business cards being such an important point of connection, it is surprising that they have not yet resulted in a social network independent from other popular platforms, designed solely for exchanging bite-sized pieces of contact information.

10 Reasons Business Cards Need Their Own Social Network:

  1. No Delay:  With an online business card there is no waiting for printing and shipping.  It is immediately available for use.
  2. Easy to Update:  Information on online business cards can be updated instantly, rather than having to order new business cards or cross outdated fields.
  3. Free:  Online business cards are easily made for free- no printing and shipping fees.
  4. Eco-friendly:  Using an online business card saves trees and prevents waste!
  5. Organization:  It is much easier to create and maintain an online rolodex than it is to manage a physical one.
  6. Accessibility:  An online business card can be accessed from any device with an internet connection anywhere.
  7. Can’t Be Lost:  An online business card cannot fall out of your wallet, be left in a drawer, or become damaged by water.  Your information is safely stored in the cloud.
  8. Context:  It is easy to build a feature that enables users to add cards to lists, such as ‘Globe Conference 2013’ and add memos like ‘Email mid-next week about stock options’ .  This helps people keep their networking in context.
  9. Easy to share:  You can’t tweet, embed, or link to a paper business card.
  10. Direct: An online business card provides a direct connection between the viewer and any links on card.  Rather than typing a full URL it is as simple as clicking or tapping to reach one’s Facebook, Twitter, or LinkedIn page.

Applications:  An online business card is simply a condensed format for sharing contact and other social information.  This need not be limited to business, it could also be used for sharing online presence and contact info for personal use, events, or topics.Due to the broad number of ways that an online business card could actually be used, we decided to call them social cards rather than business cards.  A social card is just a condensed, simple way to share contact information and online presence.  We have designed social cards to act as a stepping stone between the viewer and the information fields shared within the card.  Our goal is to direct people into further interaction rather than act as a static landing page, so we’ve kept it simple and consistent.

We just launched our minimum viable product last week and will be continuing to many more features to social cards over the next few months.  Our early adopters will play a major role in our development so please feel free to come try out the beta site here.

cahoots card

Thanks for reading,

Cah{o,o}ts

Cahoots.com

The difference between a soft launch and a hard launch

launch_soft

In business, the terms ‘soft launch’ and ‘hard launch’ refer to two different techniques for introducing a new product or service to the market.  A soft launch is less aggressive, as the name indicates, where as a hard launch is louder with the goal of generating buzz.

A soft launch is a technique that introduces a product into the market quietly without drawing too much attention to it. This is a more gradual technique which is particularly good for startups releasing a beta version, minimum viable product, or are otherwise lacking features they intend to add.  A soft launch refers to releasing a product/service to a closed audience as well as a public launch accompanied by little to no marketing.

A hard launch is great for creating excitement and getting your product or service into the hands of a large number of people.  A hard launch builds anticipation through things such as countdowns, previews, etc.  Hard launches often require a marketing budget.

There is no little to no talk of a ‘medium launch’ as this half-way approach tend to fail to achieve the goals of soft and hard launches rather than obtaining the best of both worlds.

Why do a soft launch?

Soft launches are particularly good for:

  • Small teams and first-time entrepreneurs
  • Testing the viability of a product
  • Refining features with a small audience
  • Gaining valuable feedback
  • Focusing on product development
  • Determine price points
  • A/B testing different features
  • Helps you determine how much of a marketing investment you actually need to put into future marketing.

When to do a hard launch?

A hard launch is best reserved for those who meet the following criteria:

  • When you’re sure you can deliver on time and to a large audience.
  • Your server is reliable.
  • You’ve gotten rid of all the bugs and other problems
  • You’re a big company with a bold new product/feature
  • You have a marketing budget and a good idea of where and where not to spend it
  • You have successfully been able to build anticipation in your target market.

A soft launch is often followed by a hard launch, as a properly executed soft launch prepares a product and team for a hard launch.  A soft launch is more consistent with the concept of a lean development and has become a popular approach for release, particularly among technology startups.

Cahoots recently soft launched cahoots.com.  We launched a minimum viable product, which is lacking many of the features we will be releasing over the next two months.  We did a soft launch to help us learn about our product, improve it, and test it’s viability.

Thanks for reading,

Cah{o,o}ts

http://cahoots.com/cahoots

Cahoots Launch

cahoots_birthday

We are pleased to announce that the public beta site is now live at cahoots.com.  You can now create an account and use the site. After months of blogging and developing we have launched our minimum viable product and will be continuing to refine the site and will be adding lots of features.

We are introducing the concept of  Social Cards to the online community.  While we were busy building something else, we noticed how fragmented online presence was becoming with people and brands using a variety of social media channels in addition to websites and blogs.  At the same time business cards have still not become high-tech, despite their importance in networking and sharing contact information.  So we created something similar to an online business card, but called them social cards because they can be used in a much broader variety of ways than traditional paper business cards and for many purposes.  A social card could be created for personal use, professional, a brand, an event, or even a topic.  It is designed for simple, condensed, and quick sharing of social information.

cahoots card

 

The first version of the site is not full-featured, but is completely usable and 100 percent FREE.  We will be rolling out other features and options rapidly and will be launching the mobile version and application soon as well.

At present, our site is fresh and millions of usernames are available, so if you have a particular username you would like to have we suggest creating a social card snapping it up before it’s gone!

Thanks for reading!

Cah{o,o}ts

http://cahoots.com

We’ve Hit the One Hundred Mark

Cahoots MapThis is the blog of our startup website, cahoots.com.  As a startup every landmark, small or large, stands out and needs to be noted and celebrated for it is these steps that form the staircase that leads to your ultimate goal.  Today we are pleased that we have captured the attention of readers in over one hundred countries from Botswana to Bangladesh, Andorra region to Argentina, and small island nations such as the Maldives and the Faroe Islands.  Most of our views have been concentrated in North America, but after some posts went viral we are also seeing hot spots in unanticipated regions such as Spain.  Getting views from nations with high internet penetration rates is less challenging, so we are happy to see that we are reaching countries with lower internet penetration rates or strict censorship, such as China.

Thank you for reading our blog.  We are going live at cahoots.com in less than two weeks and we had hoped we would hit the 100 mark before we launched.  Please continue to read and take a look when we go live in June of 2013.  We hope to hit 100 countries with our product far faster than we did with our blog!

Thanks for Reading,

Cah{o,o}ts

 

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