10 Reasons Business Cards Need a Social Network


While there are many social networks and professional networking tools that have proliferated over the past ten years, business cards remain to be effectively disrupted by technology.  A business card unifies contact and other information into a condensed, easily shared format.  With business cards being such an important point of connection, it is surprising that they have not yet resulted in a social network independent from other popular platforms, designed solely for exchanging bite-sized pieces of contact information.

10 Reasons Business Cards Need Their Own Social Network:

  1. No Delay:  With an online business card there is no waiting for printing and shipping.  It is immediately available for use.
  2. Easy to Update:  Information on online business cards can be updated instantly, rather than having to order new business cards or cross outdated fields.
  3. Free:  Online business cards are easily made for free- no printing and shipping fees.
  4. Eco-friendly:  Using an online business card saves trees and prevents waste!
  5. Organization:  It is much easier to create and maintain an online rolodex than it is to manage a physical one.
  6. Accessibility:  An online business card can be accessed from any device with an internet connection anywhere.
  7. Can’t Be Lost:  An online business card cannot fall out of your wallet, be left in a drawer, or become damaged by water.  Your information is safely stored in the cloud.
  8. Context:  It is easy to build a feature that enables users to add cards to lists, such as ‘Globe Conference 2013’ and add memos like ‘Email mid-next week about stock options’ .  This helps people keep their networking in context.
  9. Easy to share:  You can’t tweet, embed, or link to a paper business card.
  10. Direct: An online business card provides a direct connection between the viewer and any links on card.  Rather than typing a full URL it is as simple as clicking or tapping to reach one’s Facebook, Twitter, or LinkedIn page.

Applications:  An online business card is simply a condensed format for sharing contact and other social information.  This need not be limited to business, it could also be used for sharing online presence and contact info for personal use, events, or topics.Due to the broad number of ways that an online business card could actually be used, we decided to call them social cards rather than business cards.  A social card is just a condensed, simple way to share contact information and online presence.  We have designed social cards to act as a stepping stone between the viewer and the information fields shared within the card.  Our goal is to direct people into further interaction rather than act as a static landing page, so we’ve kept it simple and consistent.

We just launched our minimum viable product last week and will be continuing to many more features to social cards over the next few months.  Our early adopters will play a major role in our development so please feel free to come try out the beta site here.

cahoots card

Thanks for reading,



The difference between a soft launch and a hard launch


In business, the terms ‘soft launch’ and ‘hard launch’ refer to two different techniques for introducing a new product or service to the market.  A soft launch is less aggressive, as the name indicates, where as a hard launch is louder with the goal of generating buzz.

A soft launch is a technique that introduces a product into the market quietly without drawing too much attention to it. This is a more gradual technique which is particularly good for startups releasing a beta version, minimum viable product, or are otherwise lacking features they intend to add.  A soft launch refers to releasing a product/service to a closed audience as well as a public launch accompanied by little to no marketing.

A hard launch is great for creating excitement and getting your product or service into the hands of a large number of people.  A hard launch builds anticipation through things such as countdowns, previews, etc.  Hard launches often require a marketing budget.

There is no little to no talk of a ‘medium launch’ as this half-way approach tend to fail to achieve the goals of soft and hard launches rather than obtaining the best of both worlds.

Why do a soft launch?

Soft launches are particularly good for:

  • Small teams and first-time entrepreneurs
  • Testing the viability of a product
  • Refining features with a small audience
  • Gaining valuable feedback
  • Focusing on product development
  • Determine price points
  • A/B testing different features
  • Helps you determine how much of a marketing investment you actually need to put into future marketing.

When to do a hard launch?

A hard launch is best reserved for those who meet the following criteria:

  • When you’re sure you can deliver on time and to a large audience.
  • Your server is reliable.
  • You’ve gotten rid of all the bugs and other problems
  • You’re a big company with a bold new product/feature
  • You have a marketing budget and a good idea of where and where not to spend it
  • You have successfully been able to build anticipation in your target market.

A soft launch is often followed by a hard launch, as a properly executed soft launch prepares a product and team for a hard launch.  A soft launch is more consistent with the concept of a lean development and has become a popular approach for release, particularly among technology startups.

Cahoots recently soft launched cahoots.com.  We launched a minimum viable product, which is lacking many of the features we will be releasing over the next two months.  We did a soft launch to help us learn about our product, improve it, and test it’s viability.

Thanks for reading,



Cahoots Launch


We are pleased to announce that the public beta site is now live at cahoots.com.  You can now create an account and use the site. After months of blogging and developing we have launched our minimum viable product and will be continuing to refine the site and will be adding lots of features.

We are introducing the concept of  Social Cards to the online community.  While we were busy building something else, we noticed how fragmented online presence was becoming with people and brands using a variety of social media channels in addition to websites and blogs.  At the same time business cards have still not become high-tech, despite their importance in networking and sharing contact information.  So we created something similar to an online business card, but called them social cards because they can be used in a much broader variety of ways than traditional paper business cards and for many purposes.  A social card could be created for personal use, professional, a brand, an event, or even a topic.  It is designed for simple, condensed, and quick sharing of social information.

cahoots card


The first version of the site is not full-featured, but is completely usable and 100 percent FREE.  We will be rolling out other features and options rapidly and will be launching the mobile version and application soon as well.

At present, our site is fresh and millions of usernames are available, so if you have a particular username you would like to have we suggest creating a social card snapping it up before it’s gone!

Thanks for reading!



5 Steps Startups Must Take Before Launching


Even though the actual launch of a startup website is a big moment, most of your efforts should have started long before your launch date.  Here are five major steps to take before launching your new website:

1.  Build Your Presence: Garnering a genuine following on Twitter or your blog does not happen overnight.  Many startups are so focused on product development that they neglect engaging with the online community as a part of their strategy.  Priming social media channels and blogging before a launch has several advantages:

  • Anticipation:  Generating a buzz creates anticipation among the online community.
  • Feedback: Announcing what you are building before you have launched can help you gage the demand for your product, find out who it attracts, and develop a relationship with your early adopters.
  • Time:  It takes time to build relationships, and the start is always the slowest part.  By getting a head start you can get over these early hurdles, refine your techniques, and have a pool of followers to launch into.
  • Perception:  It is a well-known fact that people perceive popular products to be more valuable than unpopular ones.  When you are a brand new product or service, people are much more hesitant to sign up for it if you appear to have popped up out of nowhere.  If you have some followers, some engagement, and some buzz around your new product people are more likely to trust and adopt it.

2.  Find Beta Testers:  This may seem obvious, but we see many start ups go live with obvious errors and blatant spelling mistakes.  After you are done testing yourself or with your team, be sure to test with family and friends as well.  There are many online communities of beta testers and other start ups that will happily give you feedback.

3.  Save a Few Bullets:  Don’t use every marketing tactic on version one of your product or service.  You may want to pivot, redesign, or re-launch later.  The first version of your website will be less refined than later versions.  People have short attention spans and there are only so many favors you can ask of your contacts when it comes to helping you attract attention to your product.  Save some ammunition for later when you’ve had the chance to refine your product based on feedback from early adopters.

4.  Prepare for Big Traffic:  Although most startups are not fortunate enough to get massive traffic when they first launch, be prepared for the chance that you will.  Nothing is worse than having your startup garner viral attention only to become overloaded and fail.

5.  Attention to Detail:  Before you launch do last minute checks of all of your pages, addresses, links, and content.  Be sure to check the description that appears in search results, your error pages, and have your emails set up and functioning.

If you remember to perform these five steps your launch should be smoother and less time consuming.  We will be launching cahoots.com quite shortly and thought we would share our experiences while preparing for the big day!

Thanks for reading,


The Difference Between Early Adopters, Evangelists, and Affiliate Marketers

lineup Apple

A lineup outside of the Apple Store

The terms ‘brand evangelist’ and ‘early adopter’ are often interchanged and evangelism is often confused with affiliate marketing.  With our launch approaching and the quest for early adopters about to commence, we thought we’d write an article clarifying the different types of interactions that  startups and brands first encounter.

Early Adopters:  are people who start using a product, service, or technology as soon as it becomes available.  The term comes from Everett Rogers’ theory called the ‘Diffusion of Innovations’ and follows a life cycle as seen in the diagram below:

diffusion of innovations

A diagram of Rogers’ ‘Diffusion of Innovations’

Innovators:  Contrary to popular belief, it is not the early adopters who are first according to Rogers, it is the innovators.  He described innovators as young, well-off, high-class, and very social individuals who are willing to take a risk on a new product that has not yet proven itself. Early adopters are second in the adoption life cycle and exhibit more opinion leadership and discretion than innovators.

The life cycle is then followed by the early majority, late majority, and laggards (the least likely people to encounter when launching a new product or service).

Brand Evangelists: Is a term popularized by Guy Kawasaki with Apple products.  These are the people who will sing praises for your brand and convince others to try or convert to your product or service. Brand evangelists do this because of a genuine belief in the product or service and are not paid for their praises. The main differences between early adopters and evangelists is that while early adopters may be the first to try your product, they are not necessarily going to become fans of your product or spread positive word-of-mouth like a brand evangelist does.

Affiliate Marketers:  Are part of a reward based marketing system that provides financial incentives to affiliates to refer/convert customers for a product or service.  The key difference between a brand evangelist and an affiliate marketer is that a brand evangelist’s praise is not purchased.

In short…

Innovators= First to find your product or service and use it

Early Adopters= First for critical feedback/ word-of-Mouth

Brand Evangelists=  Positive customer relationships that are grown by fostering trust and faith in your brand/product.  This can happen quickly or slowly.

Affiliates= Purchased word-of-mouth.

It is likely that early adopters are more thought about than innovators because they form a larger, more opinionated, and more influential segment of the market that leads over the early and late majority hump.  It is the early adopters that will bring you closer to the tipping point in building critical mass.

Marketing to early adopters rather than brand evangelists is better for start-ups, for as a new fledgling company there are often little to no brand evangelists rooting for you (We’re lucky enough to have some brand evangelists. Thank You!).  Early adopters are more likely to offer valuable opinions and feedback that can help you develop a stronger brand and product.  For big companies, such as Apple, fostering the relationship and exclusivity of their products with Brand Evangelists has definitely been a cornerstone to their success.

Affiliate marketing can help draw people in, but may not be a sustainable method as it is expensive and all traction gained may be contingent on spending.  Affiliate marketing may not be best for brand new products and start-ups for it may prevent them from obtaining valuable feedback, performing reiterations, and finding a sustainable way to scale.

Hope this cleared things up!


We’ve Hit the One Hundred Mark

Cahoots MapThis is the blog of our startup website, cahoots.com.  As a startup every landmark, small or large, stands out and needs to be noted and celebrated for it is these steps that form the staircase that leads to your ultimate goal.  Today we are pleased that we have captured the attention of readers in over one hundred countries from Botswana to Bangladesh, Andorra region to Argentina, and small island nations such as the Maldives and the Faroe Islands.  Most of our views have been concentrated in North America, but after some posts went viral we are also seeing hot spots in unanticipated regions such as Spain.  Getting views from nations with high internet penetration rates is less challenging, so we are happy to see that we are reaching countries with lower internet penetration rates or strict censorship, such as China.

Thank you for reading our blog.  We are going live at cahoots.com in less than two weeks and we had hoped we would hit the 100 mark before we launched.  Please continue to read and take a look when we go live in June of 2013.  We hope to hit 100 countries with our product far faster than we did with our blog!

Thanks for Reading,



How To Write Killer Headlines for Social Media

headlines content marketing

So you’ve crafted a piece of content to share with the world.  Now you have to get them to read it.  Even a book of a thousand pages has to come up with a single clever title to sell itself.  Garnering the attention of readers is more competitive than ever as content sharing platforms increase in popularity and more and more businesses are employing content marketing strategies.  Headlines need to draw attention to your topic, deliver a message, make a promise, and attract the right readers to read the entire copy.  When it comes to social media there is more competition, more research that can be done, and you can use more than one headline.  Here are some facts, tips, and tricks for writing killer headlines for social media:

The Facts:

  • 8 out of 10 people will read a headline copy, but only 2 out of 10 will continue to read the rest of the content. 
  • Research has found that you can increase your conversion rate by up to 73 percent by using the right headline (Jeff Bullas).

Important Aspects of a Good Headline:

  • Brevity:  Headlines need to be short, but not too short.  Most search engines cut healdines off after 70 characters and content sharing platforms like Twitter only give you 140 characters total.  However, just because your headline can’t be a paragraph doesn’t mean you have to sell your content short.  Studies have found that headlines containing 10 words have often outshone their shorter counterparts in terms of attracting readers.
  • Clarity:  Your headline should be descriptive and let the reader know what they will be getting by clicking into the rest of the content. Don’t make promises that your content can’t keep.  Do not try to express more than one concept per headline, it is likely to make the headline grow longer and make it confusing.
  • Keywords:  Your headline should contain relevant keywords in order to get the right search engine hits.  When you are torn between a couple of headlines it never hurts to pull out the google keyword tool and determine which one is the most likely to get hits.

Great Types of Headlines:

  • Lists: For example, our article ‘20 Writing Mishaps to Watch Out For
  • How-to’s: For example, our article ‘How to Use Hashtags Effectively
  • Any of the 5 Ws: Who, what, why, when and where. Eg) ‘Why Social Media Is So Addictive
  • Urgency:  A headline with a deadline is sure to create a sense of urgency in the reader.  “Last chance to vote on our new flavours.”
  • Emotive:  Headlines that tap into an emotion are more likely to create a connection with the reader and entice them to read the full copy.  Great emotions for creating a call to action include fear, desire, and laughter.
  • Speed: Headlines that make promises like ‘How to increase your conversion rates in just 10 seconds’ tend to attract a lot of clicks.

Chris Garrett published a useful list titled ‘102 Awesome Headlines for Social Media‘ that can be viewed and downloaded here.

Major Headline Mistakes:

  • Trickery:  Tricking people into reading your content by using a eye-catching but false headline is sure to irritate and confuse people.  Don’t make promises you can’t keep.
  • ALL CAPS: Using all capital letters is distracting, obnoxious, and comes across as desperate.
  • Pride:  Don’t use your headline space to make a statement about how great you or your company are.  Quite frankly, most people are more interested in what value you have offer to them than how valuable you consider yourself.
  • Avoid the Ad: Even if your content is somewhat of an advertisement, your headline should not be a blatant advertisement.  People have trained themselves quite well to ignore ads.

Although attracting readers has become more competitive, it has also become easier to research and measure the effects of your headlines.  With print media such as magazines you cannot try multiple headlines on the same audience: you pick one, it gets printed, and you hope for the best. With platforms like Twitter and Facebook you can share your content more than once (preferably not back to back) and see which headline garners more attention.  For example, we published an article titled ’10 interesting stats about moms and social media’ and shared it, also publishing it elsewhere under the title ‘Moms dominate social media’.  The latter title was a hit while the first title has better SEO, but sparked a little less curiosity.

Different Headlines for Different Platforms

Each social media platform has its own mood, and the headline you use for one may not suit another.  Below is an example of how a headline for a blog post may be re-packaged for different platforms:

  1. Blog: The original title of your blog post should be straightforward, keyword rich, and the best for SEO.
  2. Facebook:  More personal, less business oriented.  This is where the more emotive, curiosity invoking variation of your headline may come into play.   Think of a headline that people would be more likely to share with their friends.
  3. LinkedIn: This is where the value proposition, more professional version of your headline comes into play.  People are more likely to share information that is intellectual and useful on LinkedIn.
  4. Twitter:  On twitter you are relying on words alone, no visuals or summaries.  This is where you need to use the most intriguing version of your headline.  Remember, people will often retweet content without even reading it beforehand based on the tweet alone.
  5. Google Plus:  G+  tends to be more community discussion oriented, so asking for an opinion when sharing content is a great way to open up the dialogue about your blog post.
  6. Pinterest:  This platform is highly visual and image based, so the goal of your headline is to have your image found and shared.  You may need to briefly summarize your content into a series of points combined with images in order to prompt people to seek the full information from your blog.  Infographics get shared a lot on Pinterest.

With all of the different ways to share your content these days the quest for the perfect title is both easier and more competitive.  We hope this article has helped you create shareworthy content.

Thanks for reading,


<<7 Characteristics of Shareworthy Content


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